PAI Health Raises New Funding Round to Accelerate Growth in Insurtech

PAI Health recently announced $9 million in an new round of funding. This accelerates its expansion into the insurtech space as a provider of personalized health engagement solutions, and it furthers the company’s work on solutions to help people live healthier, longer lives.

PAI Health works to help insurance providers transition from payer to partner, from a transaction-based relationship focused on claims and premiums to one that helps its customers become healthier through lifestyle changes.

“We provide unique solutions that make the science behind cardiorespiratory fitness accessible and relevant to both insurers and their customers, which provides an opportunity to start a dialogue about improved health and wellness,” says Peter Taylor, CEO, PAI Health. “Our PAI metric is more universal and personal than counting steps, as it gives credit for all types of activity and is tailored for the health level of the individual, allowing insurers to increase customer engagement and satisfaction while also leading to reduced costs and risk.”

Personal Activity Intelligence (PAI) is a metric that translates heart rate data into a personalized prescription for physical activity. The company says that maintaining a score of 100 PAI is the perfect amount of activity to help improve cardiorespiratory fitness (CRF) and provide maximum protection from cardiovascular disease and other diseases.

PAI Health’s tools can be used to assess cardiorespiratory fitness. Starting with a quick online Fitness Age Test, changes in health that result from physical activity can be measured and recorded through dynamic monitoring. This real-time approach is designed to identify opportunities for proactive health improvement, rather than reactive health care that treats problems after they’re entrenched.